Launching a SEO campaign always brings some issues to decide – one of them might be using microsites. This topic comes back once in a while in some branch discussions:  are microsites still profitable, or it’s better not to use them anymore, as many people claim that they’re already out-of-date? How does it really work in 2017? Let’s take a glimpse over this issue to plan the most profitable SEO strategy.

What is a microsite?

Firstly, it’s important to briefly explain this term. Microsite is nothing more but just a small website set as a subdomain or a different domain and attached to the main website that we want to promote. It contains some keywords and links directing to the proper website, and its main purpose is to generate more traffic there. Microsites are usually focused on some tiny topics, what increases the chance to gain some interested followers.



Although creating microsites is not that commonly used as in the past, it still can bring some particular profits. Firstly, they can raise the awareness of your brand and help you promote your events, actions and products. Due to their specific topics, they can reach an involved audience – and this is how it can improve your SEO. By using microsites you can just get some traffic and then redirect it to your main website. However, it really works, but you must be careful and aware also about some disadvantages.



First disadvantage of using microsites is a risk that Google will recognize them as spam. If your content will be duplicated, Google will not only decrease its position in search results, but will also give you a penalty. This is why building microsites only for the reason of SEO might not be a good idea – if you decide so, you need to be extremely careful to eliminate the potential risk.

The next problem is that creating microsites is really time consuming. It demands launching totally new websites and creating double content. If you try to save your time by posting a low quality content, Google may index it as spam and give you penalty. Simply, it may turn out that launching microsites may not be profitable at all, and it is much better to use your time and financial resources for improving the features of your main website.

As you can see, microsites can, but don’t have to bring you profits – in this care it’s really important not to follow the pattern, but to adjust your strategy to your individual needs and conditions.

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